BòCàPhê, Chelsea
A Transformative Makeover: Bocaphe Chelsea’s New Look by Marnie Gelhard and Her Design Team
When Marnie Gelhard and her talented design team took over Bocaphe Chelsea, they embarked on a mission to breathe new life into the restaurant while honoring its Vietnamese roots. The transformation is nothing short of stunning, with thoughtful improvements to lighting, floor layout, bar design, and overall interior aesthetics. Here’s a closer look at the remarkable changes that have elevated Bocaphe Chelsea to new heights.
Lighting and Floor Layout
One of the first noticeable changes is the lighting. Marnie and her team introduced hanging light fixtures above the bar, cleverly designed to resemble Vietnamese rice hats. These fixtures not only provide ample lighting but also add an authentic touch that ties in beautifully with the restaurant's Vietnamese theme. The floor layout has been reimagined to create a more open and inviting space, allowing for better flow and an enhanced dining experience.
Bar Design and Interior Elements
The bar has undergone a significant transformation, featuring a hand-painted reclaimed wood bar top inspired by Vietnamese fishing boats. This unique element serves as a centerpiece, drawing guests in with its vibrant colors and intricate design. The team removed unnecessary design elements that previously cluttered the space, bringing the focus back to the core of Vietnamese influence.
A Splash of Color and Texture
A standout feature of the new design is the yellow textured wall adorned with hand-painted stencils reminiscent of street advertising in Vietnam. This wall adds a splash of color and texture, creating a warm and inviting atmosphere that transports guests straight to the bustling streets of Vietnam.
Revamped Menu and Visual Redesign
The transformation of Bocaphe Chelsea didn’t stop at the interior design. Marnie Gelhard and her team also took the opportunity to revamp the restaurant's menu, introducing a fresh selection of dishes and cocktails that stay true to Vietnamese culinary traditions while adding a modern twist. The new menu is a testament to Marnie's dedication to providing an authentic yet contemporary dining experience.
Culinary Delights
The revamped menu features an array of new dishes that highlight the rich flavors and diverse ingredients of Vietnamese cuisine. From fragrant pho and fresh spring rolls to innovative fusion dishes, the menu offers something for everyone. The cocktail menu has also been overhauled, with a selection of drinks that incorporate traditional Vietnamese ingredients and modern mixology techniques, ensuring that every sip is as delightful as every bite.
Photo Styling and Direction
To celebrate the launch of the new food and cocktail menu, Marnie took charge of the photo styling and direction. Her keen eye for detail and passion for Vietnamese culture shine through in the beautifully styled images that now grace Bocaphe Chelsea’s website and promotional materials. Each photo captures the vibrant colors, intricate textures, and mouthwatering appeal of the dishes and drinks, enticing diners to explore the new offerings.
Graphic Design and Website Overhaul
In addition to her role in the menu redesign and photo styling, Marnie also handled the graphic design of the menu itself. The new menus are visually appealing and easy to navigate, reflecting the restaurant's updated aesthetic. Marnie’s design expertise extends to the digital realm as well. She led the redesign of Bocaphe Chelsea’s website, creating a sleek and user-friendly platform that showcases the restaurant's new look, menu, and overall brand identity.
Artistic Touches
Marnie’s team didn’t stop there. They applied a collage to the back wall leading to the restroom, featuring vintage Vietnamese fashion and art photographs. This artistic touch not only adds visual interest but also celebrates the rich cultural heritage of Vietnam, giving guests a glimpse into the country's vibrant history and style.
Conclusion
With the interior transformation, revamped menu, and visually stunning promotional materials, Bocaphe Chelsea is poised to offer an unparalleled dining experience. Marnie Gelhard's comprehensive approach, from design to culinary presentation, has breathed new life into the restaurant, making it a must-visit destination for those seeking an authentic and modern Vietnamese dining experience in Chelsea.
